About ZIA Nagpur
4.8 / 5 from 800 verified Google reviews across both ZIA showrooms. Read on Google Maps for Dharampeth or Pratap Nagar.
ZIA is Nagpur's dedicated 925 sterling silver brand. We are the sister brand of Londe Jewellers Gold and Diamonds, in business in Nagpur since 1989. The Londe family has served more than 5 lakh Vidarbha families across 37 plus years. ZIA is the bright 925 sterling silver counter of that same family trust. Two showrooms in Nagpur: Dharampeth and Pratap Nagar. Open 11 AM to 9 PM, all 7 days. Walk in welcome.
Sister brand of Londe Jewellers, since 1989
The Londe family started Londe Jewellers in Nagpur in 1989. Gold, then diamonds, then silver. By 2020 the silver counter at Londe had outgrown its shelf inside the gold store, so the family carved out a dedicated brand for it: ZIA. The promise stayed the same. The product grew. ZIA is a gifting jewellery house: real 925 sterling silver at its heart, plus fine everyday anti tarnish artificial and imitation jewellery for gifting and daily wear, from Rs 499. A gift for every moment. No oxidised pieces.
Today Londe Jewellers operates 4 gold and diamond showrooms across Nagpur (Sitabuldi flagship, Gokulpeth, Manish Nagar, Nandanvan). ZIA operates 2 dedicated 925 silver showrooms (Dharampeth and Pratap Nagar). The two brands share the same family, the same Nagpur trust, and the same after sales promise. You can exchange your old silver from ZIA back into any new purchase at any ZIA or Londe Jewellers counter.
What ZIA sells
ZIA sells across two ranges: real 925 sterling silver at its heart, and fine anti tarnish artificial and imitation jewellery from Rs 499. Every silver piece is 925 stamped, guaranteeing 92.5 percent silver purity (the international standard); every artificial piece is a colour fast, anti tarnish design built for daily and office wear. Our 5000 plus designs include:
- Anti tarnish artificial jewellery, from Rs 499: everyday earrings, studs, hoops, rings, chains, pendants and light sets in American Diamond, cubic zirconia and gold tone finishes that keep their colour. See the anti tarnish range.
- Anklets and payal: Maharashtrian ghungroo payal, modern minimal anklets, festive payal sets, kids payal. From Rs 1,200.
- Bichuwa and toe rings: traditional bichuwa for Vat Savitri, Karva Chauth and Vat Purnima. Couple toe ring sets.
- Chains and pendants: daily wear silver chains, name pendants, religious pendants, couple pendants.
- Bracelets and kadas: men silver kadas, women silver bracelets, charm bracelets, infinity bracelets.
- Earrings and studs: daily wear studs, jhumkas, hoops, statement earrings.
- Silver pooja items: diyas, kalash, Laxmi Ganesh idols, thali sets, sindoor boxes, silver coins.
- Gifting essentials: birthday gifts, anniversary gifts, rakhi gifts, Diwali gifts. Free gift wrapping.
Bright silver plus everyday anti tarnish artificial jewellery
Two reasons. First, the Londe Jewellers gold side already has a strong heritage in fine, finished, bright metal. ZIA carries that visual language into silver. Bright finishes wear better in Nagpur humidity than oxidised silver, which darkens further over time. Second, oxidised silver is a separate craft tradition. Customers who want oxidised pieces are better served by dedicated oxidised silver stores. ZIA promise is simple: bright, clean finishes across 925 sterling silver and anti tarnish artificial jewellery, every silver piece stamped, every artificial piece colour fast.
As featured in press
In November 2024 ZIA was covered by Business Standard and Mid-Day for its expansion plan to 300 stores nationwide by FY29:
- Business Standard: Nagpur ZIA sets sights on 300 stores nationwide by FY29
- Mid-Day: Nagpur ZIA sets sights on 300 stores nationwide by FY29
The walk in promise
ZIA does not sell online. We want you to touch the silver, weigh it on your wrist, see the finish under store light, and try designs against your skin tone. Both ZIA showrooms have seating, water, and patient store staff who will show you 10 designs in the same category until you find your piece. We do not push. We do not pressure. Walk in welcome, even just to browse.
What to expect when you visit
- 5000 plus designs across 2 stores. Both stores carry the full range. If one design is in the other store, we can usually transfer same day.
- Try before you buy. Every piece is brought out for you to wear before purchase.
- Tag MRP, no surprises. Every piece carries a clear MRP tag. GST inclusive. No making charge confusion.
- Old silver exchange. Bring any old 925 silver, we give a fair in store valuation based on weight and condition, the amount goes to your new purchase.
- 925 stamped sterling silver. Every silver piece carries the 925 stamp and is tested in store on a calibrated XRF gun. Anti tarnish artificial pieces carry a clear MRP tag, from Rs 499.
- Free gift wrapping. Same day pickup for last minute gifts (birthdays, anniversaries, rakhi, Diwali).
- Free silver cleaning. For life, on any piece bought from ZIA.
Visit ZIA in Nagpur
ZIA Dharampeth
West High Court Road, Opposite Roop, beside Samsonite store, Dharampeth, Nagpur, Maharashtra 440010
Phone: +91 77589 50520 · WhatsApp: Chat now
Open 11 AM to 9 PM, all 7 days
ZIA Pratap Nagar
Near Durga Mata Mandir, Below Kotak Mahindra Bank, opposite Rambhandar, Pratap Nagar Main Road, Nagpur, Maharashtra 440022
Phone: +91 77589 43238 · WhatsApp: Chat now
Open 11 AM to 9 PM, all 7 days
Get directions to both showrooms
Common questions about ZIA
When was ZIA founded?
ZIA is the dedicated 925 sterling silver sister brand of Londe Jewellers, the Nagpur family in business since 1989. ZIA carries that same family trust into a counter built only for bright 925 sterling silver. The Londe family has served over 5 lakh Vidarbha families across 37 plus years.
Is ZIA related to Londe Jewellers?
Yes. ZIA is the dedicated 925 sterling silver sister brand of Londe Jewellers Gold and Diamonds. Same family, same Nagpur trust since 1989, with a separate counter just for bright 925 silver.
Where are the ZIA showrooms in Nagpur?
Two showrooms. Dharampeth: West High Court Road, opposite Roop, beside Samsonite store (phone 77589 50520). Pratap Nagar: near Durga Mata Mandir, below Kotak Mahindra Bank, opposite Rambhandar (phone 77589 43238). Both open 11 AM to 9 PM all 7 days.
Who runs ZIA?
Rajesh Londe runs ZIA as the silver counter of the Londe Jewellers family business. The Londe family has been jewellers in Nagpur since 1989 (37 plus years), serving more than 5 lakh Vidarbha families.
What does ZIA sell?
ZIA sells 925 sterling silver. Anklets and payal, bichuwa and toe rings, chains and pendants, bracelets and kadas, earrings and studs, rings, couple sets, silver pooja items (diyas, kalash, idols, thali sets), silver coins, and gifting essentials. Real 925 sterling silver plus fine everyday artificial jewellery. No oxidised pieces.
Does ZIA sell online?
No. ZIA is a walk in showroom brand. We want customers to try silver before buying. Both ZIA showrooms in Nagpur are open 11 AM to 9 PM all 7 days. Call ahead and we can keep designs ready for you to try.
About the author: This page is written and maintained by Rajesh Londe, founder of ZIA, sister brand of Londe Jewellers Gold and Diamonds — 37 years of Nagpur trust, now in 925 silver. Last updated 9 June 2026.
As Featured In Press
ZIA was featured in 2 national publications in November 2024 covering our expansion story "Nagpur's ZIA sets sights on 300 stores nationwide by FY-29":
Business Standard: https://www.business-standard.com/content/specials/nagpur-s-zia-silver-jewellery-sets-sights-on-300-stores-nationwide-by-fy-29-124112100882_1.html
Mid-Day: https://www.mid-day.com/buzz/article/nagpurs-zia-silver-jewellery-sets-sights-on-300-stores-nationwide-by-fy-29-3022
About ZIA
ZIA is a dedicated 925 sterling silver brand in Nagpur, with 2 dedicated showrooms at Dharampeth and Pratap Nagar. We are the sister brand of Londe Jewellers, Vidarbha's most trusted jeweller since 1989, with 37+ years of family expertise now brought to silver. Visit our showrooms to touch and try 5000+ designs in bright 925 sterling silver plus fine anti tarnish artificial jewellery from Rs 499: anklets, payal, bichuwa, couple pendants, daily wear chains, bracelets, earrings, pooja items, and gifting essentials. Open 11 AM to 9 PM, all 7 days. Walk in welcome.
As Featured In Press
ZIA was featured in Business Standard in November 2024: "Nagpur's ZIA sets sights on 300 stores nationwide by FY-29." Read the full article: https://www.business-standard.com/content/specials/nagpur-s-zia-silver-jewellery-sets-sights-on-300-stores-nationwide-by-fy-29-124112100882_1.html
About ZIA
ZIA is a dedicated 925 sterling silver brand in Nagpur, with 2 dedicated showrooms at Dharampeth and Pratap Nagar. We are the sister brand of Londe Jewellers, Vidarbha's most trusted jeweller since 1989, with 37+ years of family expertise now brought to silver jewellery. Visit our showrooms to touch and try 5000+ designs in bright 925 sterling silver plus fine anti tarnish artificial jewellery from Rs 499: anklets, payal, bichuwa, couple pendants, daily wear chains, bracelets, earrings, pooja items, and gifting essentials. Open 11 AM to 9 PM, all 7 days. Walk in welcome.
ZIA is where timeless elegance meets contemporary design in bright 925 sterling silver. ZIA is the bright 925 sterling silver sister brand of Londe Jewellers Gold and Diamonds Nagpur (operating since 1989, 37 plus years, 5 lakh plus Vidarbha families served). ZIA brings the same Londe Jewellers family expertise to bright 925 sterling silver plus fine anti tarnish artificial jewellery from Rs 499. Based in Nagpur with two showrooms at Dharampeth and Pratap Nagar, ZIA is a trusted gifting jewellery name in Nagpur, offering finely made, affordable, and versatile pieces that resonate with modern lifestyles.
At ZIA, we are passionate about bringing you the finest 92.5 silver jewellery, meticulously handcrafted by expert artisans from across the country. From statement necklaces and earrings to delicate rings and anklets, our pieces are designed for those who love to accessorize with both grace and flair. Whether you’re looking to make everyday memorable or searching for that perfect gift, our diverse range has something for everyone.
Our Vision
At ZIA, we believe in redefining silver as the metal of choice for today’s fashion-forward individuals. Our vision is to create jewellery that blends tradition with modernity, making every piece a perfect fit for daily wear and special occasions alike.
Why Choose ZIA?
- Modern Designs: We offer a wide range of contemporary silver jewellery that complements any outfit, from casual to formal.
- Affordable Luxury: Our mission is to make premium silver jewellery accessible to everyone without compromising on quality.
- Sustainability: ZIA is committed to eco-friendly practices, ensuring that our jewellery is as sustainable as it is beautiful.
Our Presence
Located in Nagpur, we are proud to serve a growing customer base across India. Whether you are looking for the perfect gift or a personal treat, ZIA is your go-to destination for stunning silver pieces.
Jewellery Franchise Opportunity
Explore our collections and experience why we are becoming one of the most trusted names in 925 sterling silver jewellery in Nagpur.